Top SEO Trends 2022 | Future of SEO | Keywords | Seo Updates | Blogs | Strategy

Top SEO Trends 2022 - updates - blogs - strategy -keywords

What's the strategy that helps a result to be on the top and stand out from the competition in search engines? Yes, it's search engine optimization. Which enhances the process of boosting your web page rankings to increase its visibility when people search for services or products related to your business in Bing, Google, and other search engines. The better visibility your pages have in search results, the more likely you are to amass attention and captivate prospective and actual customers to your business.

These are the few SEO updates for you to understand and acknowledge how you can create a new strategy for your website on Google.

Top SEO Trends 2022 where you have to focus on your SEO strategy

The search engine optimization landscape is persistently changing and all the credit goes to Google. The search engine is adapting these changes to make the search experience simple, relevant, and effortless for the users.

While there are few new updates this year given by Google, there are few trends still not out of date and still relevant in this year 2022. Let us go through them now.

Top 7 SEO Trends in 2022

Now we'll look into a few latest entries in 2022 that will change the game to rank on top on the search engine results page.

1. Passage Ranking Will Override Keyword Ranking

Google now gives more importance to long-form content rather than keyword-based short content. It inspects the content to determine its context and returns more relevant results to the searchers. Google ranks passages that are directly related to what searchers have searched for.

Passage ranking is Google's initiative to help you to find exactly what you are searching for. This means, by understanding passages in addition to the apt of the overall page, we can find that pin-to-pin data you're looking for.

2. The Surge of Video Content

Including video content in your strategy is one of the top SEO trends of 2022. Video marketing has the power to make your visitors stay updated with the content it displays. The top video content includes a storyline of the incidence and situations that can be linked to your visitors.

Videos are a type of medium that can help you in showing your products in action to your audience. Although a video is not the cheapest form of content out there, it is more engaging with a high ROI.

3. Clip Markup and Seek Markup 

The introduction of Clip and Seek markup has made the surge of video content even more crucial. For video SEO experts and video creators, Google has a lot to offer you in 2022.

What are Seek markup and Clip markup?

Clip markup manually tells the timestamp of your video, Seek markup automatically communicates the same with Google and returns the result as a special snippet in the form of a rich result on the search engine results page.

Clip Video Markup

To enhance your website for Clip markup you must manually tell Google what timestamps to be shown as key moments. To do this you have to give the information to the Video Object element of the structured data.

The required properties that have to be added to the structured data are given below:

1. Start Offset: The start time of the clip is expressed as the number of seconds.

2. Name: This is the title of your video.

3. URL: It points out the start time of the clip.

The Seek markup is more straightforward. The work of Seek markup is to tell Google how a URL structure works so that the search engine can automatically identify the key moments. 

 4. Continuous Scrolling

This is one of the recent new updates of Google. Continuous Scrolling update came out in October 2021 by Google for rebuilding the search engine result pages specifically for Android users.

Just like a few major social media platforms, Google will now allow the users to access the search result with a smooth and instinctive continuous scrolling. This means when you reach the end new results will automatically load. So there is nothing precisely that you can do for enhancing your website for the continuous scrolling trend because it is more about developing the browsing experience.

5. Core Web Vitals

One of the best entries in 2022 is the addition of ranking signals to Core Web Vitals to improve the page experience.

The main goal of Google is to improve the user experience with every passing year. Thus, it demands its webmaster to give content that is similar and information-rich at the same time. But this year providing amazing content won’t be enough.

According to the upcoming update factors like:

• Page weight

• Page design

• External embeds

• Media inputs

• User Experience

6. BERT Update For Matching Search Intents

The BERT update rolled out in 2019 October and by the end of December, the websites could see the negative impact on themselves.

Before we understand what's wrong let us understand what the algorithm is.

BERT stands for Bidirectional Encoder Representations from Transformers and it uses machine learning and natural language processing to understand the searches made by a user efficiently. The purpose of introducing this algorithm is to make the search engine bots have more conversations so that the users’ intent could be interpreted.

According to most SEO Experts, it is found and proven that Google checks the overall reputation of the particular website through  Your Money Your Life(YMYL) and Expertise, Authoritativeness, and Trustworthiness (EAT) factors.

7. Aim For The Featured Snippet

The search engine result pages or SERPs are not the same as they used to be previously. While browsing for any information on Google you must have seen a few noticeable differences like:

• The percentage of ad share has highly increased.

• Even the featured snippets and answer boxes are getting a lion’s share in the SERPs.

• Google has started giving high importance to the ”People Have Also Asked” section and “FAQs”.

To improve the search experience, Google has also added carousels for video results and snippets for displaying “Top Stories” and “Q&A on Google.”

Due to the introduction of all such features, getting traffic through organic clicks will be very much difficult in the upcoming years. So in 2022, SEO will revolve around zero-click searches. This means you have to concentrate on giving important information to users on the search engine results pages themselves and enhance your content for the featured snippets.

So these were a few of the new trends that were introduced by Google in the year 2022. From all these trends we can conclude that It is a must for a webmaster or SEO person for optimizing the users’ search experience and increasing the relevance of the search results. Also need to adapt the new SEO changes for mobile and web users that includes continuous scrolling for mobile users.