How did this week's Digital/Online Marketing Industry fare? Is there anything you would like to share?

1. There is a good chance that in the future, backlinks will have a lower ranking power.

According to Google's Search Off The Record podcast, the importance of backlinks among the Google Ranking factor will diminish as the year progresses.

2. An animated ad is being tested by Bing Image Search

The interface for Bing's image search is currently being tested with animated ads. The ads appear as interactive banners based on your query.

3. For SEO purposes, the size of the Header tag (in pixels) is not important

In his interview with John Mueller, Google's John Mueller indicated that the size of your header tags, such as H1s, H2s, etc., does not affect your search engine rankings. The answer to John's question is that it might matter for users and conversions, but not for SEO.

4. Similar Audience Segments will be discontinued by Google in the near future

Google Ads will no longer generate similar audience segments by May 2023. Campaigns will no longer be able to target similar audience segments after August 2023.

5. Creators on Instagram can now earn revenue through new methods

With the launch of new tools, Meta offers new ways for creators to make money through contributions from their audiences on Instagram. Subscription models will be used, and subscribers will make direct contributions

6. Facebook now allows all users to create professional profiles

As of now, Facebook offers a professional profile mode for all users worldwide, making it easier to display your qualifications and skills.

Users can now access features previously available only to businesses through professional profiles on Facebook.

7. The Google Coupons & Promos Search Labels have been introduced

Google shopping search results have been updated with new labels that highlight coupons and promotions, as well as the ability to compare prices across multiple retailers.

8. In the new Ads Data Hub, Google has rolled out two new ways in which users can analyze the data they see

Using the Google Ads Data Hub, marketers and third-party measurement providers will be able to analyze data on a much larger scale than they did before.

Marketers can analyze data against specific business objectives using Google Ads Data Hub, such as quantifying the path to purchase for a customer.

9. Google Ads Performance Max Import Tool is now available from Microsoft

Within Microsoft Advertising's Google Import tool, advertisers will be able to duplicate Google Ads Performance Max campaigns.

10. A new page layout has been added to YouTube channels as well as enhanced search insights

YouTube this week launched a new design for channel pages and expanded search insights.

11. Google Business Profile Photo Insights will be discontinued

It has been confirmed by Google that the section of the Google Business Profile manager, which is called "Insights", for photo analytics, will not be moved to the search performance dashboard.

By Ashkar Gomez- 7 Eagles