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Theatre of Digital Art and Generative Gallery to welcome digital artists from across the globe at .dreams exhibition in Dubai

01 November 2021, Dubai, UAE - Theatre of Digital Art (ToDA) and Generative Gallery are excited to bring a multi-dimensional art display that represents the imaginary world to Dubai's gallery space from Tuesday, 23rd of November 2021. For the first time in Dubai, ToDA and Generative Gallery will also present a unique immersive and non-fungible token (NFT) experience with seven international modernist artists at .dreams exhibition, held at the Theatre of Digital Art at the Madinat Jumeirah, Dubai.

Theatre of Digital Art and General Gallery

The dazzling exhibition will run for two months and will feature modern artistic masterpieces taking visitors on a revolutionary journey to a visual dimension world, similar to the limbic system, which processes emotions and memories while asleep.  Co-curated by ToDA and Generative Gallery, visitors can view digital art of the future with an unbelievable ocean of colours.

Daria Prodaevich, Art Director at ToDA commented, "Art has crossed all boundaries because it is one of the few things where the viewer can solely define the meaning, similar to that of a dream. Together with Generative Gallery, we are delighted to be able to introduce advancements in digital art, allowing international artists to create pieces that can now be seen and appreciated all over the world".

At the same time, visitors to .dreams exhibition will be introduced to a wide selection of modernised NFT art with several hundred unique physical and digital works, which guests could buy in crypto or on a card with little more than the swipe of a smartphone.

Non- fungible token (NFT) has become a buzzword in the digital art sphere, with new forms of supply and demand emerging in the UAE next to online platforms as a product of novel technologies. These type of NFT artworks provide modern ways for people to view, buy and sell artwork and can be worth millions of dollars.

"For .dreams exhibition, we created a special limited edition of the NFT series. The artworks by Aizek, AUJIK, Daniel Rossa, László Bordos, Maotik were transformed into physical objects so you can take a part of the experience with you. The edition of each work is 20 copies, and by purchasing the object, you get both the artwork in the frame and the NFT becoming a crypto collector," commended Ivan Nefedkin, Founder and Creative Director at Generative Gallery.

The main program will feature digital artwork from international media artists, including Aizek - media artist from Saint-Petersburg, Russia. He works in the fields of live audiovisual performance with an immersive installation approach. In particular, his works explore the space between digital and physical entities by creating a hybrid relationship between media arts and artificial life.


The exhibition will include four unique art zones. The first zone will provide visitors with an interactive display that will help spectators dive into the dreams space providing additional information about the exhibition with exclusive interviews with artists. The main zone will showcase 40 mins of immersive digital art content taking visitors to a different world.  The Virtual Reality (VR) Room will provide information on NFT and information on the seven artists. And the final room will showcase unique artwork from additional artists, including a limited edition of infinity objects with NFT frames.


For more information on .dreams exhibition, visit https://toda.ae/en/  or follow social media channels: @todadubai (Instagram), Theatre of Digital Art Dubai (Facebook).


About ToDA

ToDA is the very first & unique Theatre of Digital Art in the UAE which offers its visitors to experience art differently from a gallery visit. Its uniqueness lies in the modern, immersive way of discovering masterpieces of the world's most notable artists as well as contemporary digital artists. ToDA is a walk-through art space, where you can take memorable pictures during the show. Its breath-taking digital shows combine high-end technologies with classical art accompanied by stunning music, visual effects and surround sound.


About Generative Gallery

Generative Gallery is a live audiovisual project driven by the global art community collaboration.
Generative Gallery offers various spaces that serve as a perfect meeting point for the audience, providing a unique opportunity for digital art to go offline.


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