Theatre of Digital Art and Generative Gallery to welcome digital artists from across the globe at .dreams exhibition in Dubai
01 November 2021, Dubai, UAE
- Theatre of
Digital Art (ToDA) and Generative Gallery are excited to
bring a multi-dimensional art display that represents the imaginary world to
Dubai's gallery space from Tuesday, 23rd of November 2021. For the
first time in Dubai, ToDA and Generative Gallery will also present a unique
immersive and non-fungible token (NFT) experience with seven international modernist
artists at .dreams exhibition, held at the Theatre of Digital Art at the
Madinat Jumeirah, Dubai.
The dazzling exhibition will
run for two months and will feature modern artistic masterpieces taking
visitors on a revolutionary journey to a visual dimension world, similar to the
limbic system, which processes emotions and memories while asleep. Co-curated by ToDA and Generative Gallery,
visitors can view digital art of the future with an unbelievable ocean of
colours.
Daria
Prodaevich, Art Director at ToDA commented, "Art has crossed all boundaries
because it is one of the few things where the viewer can solely define the meaning,
similar to that of a dream. Together with Generative Gallery, we are delighted
to be able to introduce advancements in digital art, allowing international
artists to create pieces that can now be seen and appreciated all over the
world".
At the same time,
visitors to .dreams exhibition will be introduced to a wide selection of
modernised NFT art with several hundred unique physical and digital works,
which guests could buy in crypto or on a card with little more than the swipe
of a smartphone.
Non- fungible token (NFT) has become a buzzword in
the digital art sphere, with new forms of supply and demand emerging in the UAE
next to online platforms as a product of novel technologies. These type of NFT
artworks provide modern ways for people to view, buy and sell artwork and can be
worth millions of dollars.
"For
.dreams exhibition, we created a special limited edition of the NFT series. The
artworks by Aizek, AUJIK, Daniel Rossa, László Bordos, Maotik were transformed
into physical objects so you can take a part of the experience with you. The
edition of each work is 20 copies, and by purchasing the object, you get both
the artwork in the frame and the NFT becoming a crypto collector," commended
Ivan Nefedkin,
Founder and Creative Director at Generative Gallery.
The
main program will feature digital artwork from international media artists,
including Aizek - media artist from
Saint-Petersburg, Russia. He works in the fields of live audiovisual
performance with an immersive installation approach. In particular, his works
explore the space between digital and physical entities by creating a hybrid
relationship between media arts and artificial life.
The exhibition will include four unique art zones.
The first zone will provide visitors with an interactive display that will help
spectators dive into the dreams space providing additional information about
the exhibition with exclusive interviews with artists. The main zone will
showcase 40 mins of immersive digital art content taking visitors to a
different world. The Virtual Reality (VR)
Room will provide information on NFT and information on the seven artists. And
the final room will showcase unique artwork from additional artists, including a
limited edition of infinity objects with NFT frames.
For more
information on .dreams exhibition, visit https://toda.ae/en/ or follow social media channels: @todadubai
(Instagram), Theatre of Digital Art Dubai (Facebook).
About ToDA
ToDA is the very first
& unique Theatre of Digital Art in the UAE which offers its visitors to
experience art differently from a gallery visit. Its uniqueness lies in the
modern, immersive way of discovering masterpieces of the world's most notable
artists as well as contemporary digital artists. ToDA is a walk-through art
space, where you can take memorable pictures during the show. Its breath-taking
digital shows combine high-end technologies with classical art accompanied by
stunning music, visual effects and surround sound.
About Generative Gallery
Generative Gallery is a
live audiovisual project driven by the global art community collaboration.
Generative Gallery offers various spaces that serve as a perfect meeting point
for the audience, providing a unique opportunity for digital art to go offline.
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