Google has added new Structured Data for Product Review - Pros and Cons.

Product review pages often come with pros and cons, and these features are helpful in deciding to buy them.

Google has found this important feature in product reviews and introduced it to promote the pros and cons in product review snippets.

As of now, the Pros and Cons Schema markup is working only on editorial review web pages.

It's not mandated to provide structured data; if so, you need one.

Please find the copy of the structured data for pros and cons (from Google Search Central)

<script type="application/ld+json">
{
"@context": "http://schema. org",
"@type": "Product",
"name": "Cheese Knife Pro",
"review": {
"@type": "Review",
"name": "Cheese Knife Pro review",
"author": {
"@type": "Person",
"name": "Pascal Van Cleeff"
},
"positiveNotes": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Consistent results"
},
{
"@type": "ListItem",
"position": 2,
"name": "Still sharp after many uses"
}
]
},
"negativeNotes": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "No child protection"
},
{
"@type": "ListItem",
"position": 2,
"name": "Lacking advanced features"
}
]
}
}
}
</script>

In the structured data,

positiveNotes denotes Pros
negativeNotes denotes Cons
position represents the numbering under pros and cons

Currently, the Merchant product page or customer review pages are not eligible to show the Pros and Cons rich results in SERP.

This schema markup is eligible for the languages like English, Dutch, French, German, Italian, Japanese, Polish, Portuguese, Spanish, and Turkish

Article by:Ashkar Gomez Founder (the7eagles.com)