Q1: Inspiring Words by Kishore Dharmarajan

 They say that you can learn about a person by looking at their actions and not by listening to their words.

The same goes for brands. 

Most razors are cheap but the refill blades tend to get expensive over time.

The coffee machine is good value for money but the coffee pods will cost you ten times of what you paid for the machine.

Brands have figured that a low cost of entry is key to getting customers.

Most softwares have a free trial period.

Retail shops always keep the cheapest clothes outside.

Bakeries let you sample muffins and cakes.

So the question is. If a Loss Leader is so important for gaining sales, what's your strategy to gaining clients?