How SEO contributed to the creation of a $3 billion brand
Success With Seo Strategies - Case Study by Kishore Dharmarajan
When we buy a pair of Nike shoes, we never think of the logistics cost behind that shoe. But if you are living in the US, 8% of your purchase value went to logistics, transportation and warehousing.
Deliveree aims to reduce these high costs of logistics by eliminating inefficiencies in trucking and cargo shipping.
The inefficient use of trucks is among the problems that Deliveree solves. Thousands of trucks would drive around Thailand, the Philippines and Indonesia, on empty return trips.
Deliveree solves these problems with a dynamic marketplace and they have tens of thousands of customers and vendors, including a combination of independent drivers and trucking companies.
How Digital Marketing & Marketplace Helped to Promote?
Thanks to the marketplace's technology and volume, a truck can identify customers at both ends of the journey, so that it rarely travels empty. Through the marketplace, demand is aggregated and optimal routes are determined to ensure trucks do not travel empty.
When Tom Kim founded the company in 2015, he was determined to be the most prominent brand on Google and he carried out extensive SEO campaigns for hundreds of keywords.
Deliveree is today reaping the benefits of its SEO campaign, outranking Waresix, Go Box, Kargo Tech, Logisly and Inteluck in Indonesia; Mober, Inteluck and TheLorry in the Philippines; and Giztik, TheLorry and Ezyhaul in Thailand.
Deliveree has just raised a $70 million Series C and is now valued at $3 Billion.
If your brand has been facing flat sales for a long time or you want to see a new phase of growth for your brand, reach out to us for a discussion today.
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